History is littered with people, organisations and businesses that, by failing to adequately spot the changes coming to their ecosystems, have been left less able to succeed and in some cases terminally affected.
The opposite is also true. Individuals, communities and corporations that were able to spot what was coming were able to position themselves for the new reality and take a strategic advantage.
It can be hard for business leaders to form a clear thesis on these macro themes with a multitude of complex, interconnected and dispersed variables whilst staying laser focused on their specific business.
Our work is to understand the macro themes affecting society in the short, medium and long term—in micro detail—and communicate it to our clients in ways that are easy to process and resonate with their individual businesses.