With e-retail sales accounting for 14.1% of all retail sales worldwide, e-commerce continues to grow at a speedy rate despite global economic uncertainty. Forecasts suggest that these figures will keep growing and reach 22% in 2023.

Softee is a boutique online retail brand designed and developed by teenage entrepreneur (and daughter of RTRP founder) Erin Jackson targeting GenZ consumers.

The Softee range of casual clothing, accessories and artwork—featuring unique character designs called Meews—are available online, delivered worldwide and fulfilled via Softee’s print on demand partners. 

Visit Softee for more detail on the project.